The Success Story Of Sweetgreen

Nathaniel Ru is the Co-Founder and Co-Chief Executive Officer of Sweetgreen. The company operates in the food industry. It is an American fast casual restaurant chain that serves simple, seasonal, and healthy food. Nathaniel Ru, Nicolas Jammet, and Jonathan Neman founded the company in 2007.
Nathaniel Ru said that by establishing Sweetgreen, they were creating a brand that stood for something. Their aim is to feed more people better food. The three co-founders attended the Georgetown University. Nathaniel, Jammet, and Jonathan have always been tech pioneers.
After graduation, Nicholas Jammet, Jonathan Neman, and Nathaniel Ru were not sure of what to pursue. Their innovative and entrepreneurial background has enabled them to set up 31 Sweetgreen chain restaurants nationwide, and they plan to increase the number to 40 by the end of this year. Their success is evident for all to see as they have completed three rounds of venture capital funding that has summed up to $95 million.
The three friends came from families with an entrepreneurial background. Jammet explains that they were not appealed by where they would work after graduation as they did not want to create an institutional environment. They were motivated by the desire to build a business of their own, and finding better food options in Georgetown.
Jammet said that the group’s discipline had been the primary factor that has helped the team to success. Once they had the idea, the rest fell into place. He stated that he seeks direction from their original business plan, and it has helped them a lot. Jammet continued by saying that they haven’t changed the pitch since then, but have added to it. He explained that they are selling more than a lettuce leaf. Jammet said that the firm is selling its values by the way they serve their food, hire and treat people in their stores, and how they collaborate with the community and farms they work with.
Jammet stated that their hard work and determination enabled them to reach the heights they are at now. He said that most of the successful entrepreneurs who invested in their business supported them because they believed in their idea. The founders of Sweetgreen are more concerned with the relationship of their staff. It is the reason why they always want to know why someone wants to leave them, and the reason why they are not growing individually.