The OSI Group happens to be a large food retailer based in the United States and having other subsidiaries across the globe. The company has managed to grow by hiring the best professionals in the industry.
OSI Group is an equal employer and emphasizes on talent. Since time immemorial, the OSI Group has held the notion that employees are the key to success in any company. For clients to be taken care of, the employer needs to take care of the employees first. The OSI Group is also known for awarding their employees and this acts as a major source of motivation within the firm.
Some of the big names in the OSI Group include chief executive officer Sherry Demeulenaere and the chief financial officer, Sheldon Lavin. The company reported a revenue of over 6 billion dollars in the year 2016. OSI Group has also managed to employ a substantial number of employees with the number been estimated at 20,000 by the Forbes Magazine. To continue expanding their services worldwide, the OSI Group uses the tactic of mergers and acquisitions. This happens in scenarios where the company cannot use the first mover advantage. Just the other day, the OSI Group decided to penetrate the European market through the acquisition of a company called Baho Foods.
In all its acquisition deals, the OSI Group has developed a habit of not revealing the financial details of the transaction. In this deal, the OSI Group promised that all the workers of the Baho Foods would retain their jobs. With headquarters in Aurora, Illinois, the OSI Group has managed to establish over 65 plants that are spread in over 17 nations. Other than the United States, the OSI Group has plants in Japan, China, Germany, Netherlands, United Kingdom and France. The company continues to uphold its mission in providing their customers with the best products and services in the market.
Nathaniel Ru is certainly making people stop and think about what they are eating. He worked hard with partners like Nicolas Jammet and Jonathan Neman to open up what is known as Sweetgreen. The first restaurant opened in Washington, D.C. in 2007. This buzz spread from there and now there are other places like Boston and Los Angeles that have started serving up warm bowls and Avocobbo salads. There is a love for this place that many people would not have expected. It is not just another restaurant that has surfaced as a healthy eating alternative. To the contrary, this is a restaurant chain that makes people consider the benefits of eating healthy even if they have never considered this before.
That is what is so great about a place like Sweetgreen. These meals are made from scratch, and the options make people see that healthy eating is not so bad after all. It takes fresh vegetables and delectable dishes to make people realize that they can benefit from healthy food. It may not seem like healthy food would outshine the other fried food dishes that have made America such an obese nation, but Sweetgreen seems to have a shot. All that is takes is a marketing master like Nathaniel Ru that is able to change the minds of the consumers. That is what Nathaniel Ru has done. He made people see healthy eating in a different light.
In most cases, nutritionists are trying to scare people into eating healthy. They talk about high cholesterol and heart attacks. This is important information to have, but most people still take their chances with unhealthy eating practices. The only way that people can really see a true benefit to healthy eating is by obtaining something that will actually taste good. This is the only way that most people can see themselves making a life change. They have to get food that will be tasty in order to maintain the diet that they are on.
Millions of people eat out several times a week, and most consumers would agree that they are tired of the same old burgers and fries. Others may be tired of the chicken strips or chicken nuggets. Sweetgreen is the great alternative for people that want to try something that is new, healthy and delectable. People that are new to Sweetgreen will not be disappointed with their dining experience.
Nathaniel Ru is the Co-Founder and Co-Chief Executive Officer of Sweetgreen. The company operates in the food industry. It is an American fast casual restaurant chain that serves simple, seasonal, and healthy food. Nathaniel Ru, Nicolas Jammet, and Jonathan Neman founded the company in 2007. Nathaniel Ru said that by establishing Sweetgreen, they were creating a brand that stood for something. Their aim is to feed more people better food. The three co-founders attended the Georgetown University. Nathaniel, Jammet, and Jonathan have always been tech pioneers.
After graduation, Nicholas Jammet, Jonathan Neman, and Nathaniel Ru were not sure of what to pursue. Their innovative and entrepreneurial background has enabled them to set up 31 Sweetgreen chain restaurants nationwide, and they plan to increase the number to 40 by the end of this year. Their success is evident for all to see as they have completed three rounds of venture capital funding that has summed up to $95 million.
The three friends came from families with an entrepreneurial background. Jammet explains that they were not appealed by where they would work after graduation as they did not want to create an institutional environment. They were motivated by the desire to build a business of their own, and finding better food options in Georgetown.
Jammet said that the group’s discipline had been the primary factor that has helped the team to success. Once they had the idea, the rest fell into place. He stated that he seeks direction from their original business plan, and it has helped them a lot. Jammet continued by saying that they haven’t changed the pitch since then, but have added to it. He explained that they are selling more than a lettuce leaf. Jammet said that the firm is selling its values by the way they serve their food, hire and treat people in their stores, and how they collaborate with the community and farms they work with.
Jammet stated that their hard work and determination enabled them to reach the heights they are at now. He said that most of the successful entrepreneurs who invested in their business supported them because they believed in their idea. The founders of Sweetgreen are more concerned with the relationship of their staff. It is the reason why they always want to know why someone wants to leave them, and the reason why they are not growing individually.