Nathaniel Ru is certainly making people stop and think about what they are eating. He worked hard with partners like Nicolas Jammet and Jonathan Neman to open up what is known as Sweetgreen. The first restaurant opened in Washington, D.C. in 2007. This buzz spread from there and now there are other places like Boston and Los Angeles that have started serving up warm bowls and Avocobbo salads. There is a love for this place that many people would not have expected. It is not just another restaurant that has surfaced as a healthy eating alternative. To the contrary, this is a restaurant chain that makes people consider the benefits of eating healthy even if they have never considered this before.
That is what is so great about a place like Sweetgreen. These meals are made from scratch, and the options make people see that healthy eating is not so bad after all. It takes fresh vegetables and delectable dishes to make people realize that they can benefit from healthy food. It may not seem like healthy food would outshine the other fried food dishes that have made America such an obese nation, but Sweetgreen seems to have a shot. All that is takes is a marketing master like Nathaniel Ru that is able to change the minds of the consumers. That is what Nathaniel Ru has done. He made people see healthy eating in a different light.
In most cases, nutritionists are trying to scare people into eating healthy. They talk about high cholesterol and heart attacks. This is important information to have, but most people still take their chances with unhealthy eating practices. The only way that people can really see a true benefit to healthy eating is by obtaining something that will actually taste good. This is the only way that most people can see themselves making a life change. They have to get food that will be tasty in order to maintain the diet that they are on.
Millions of people eat out several times a week, and most consumers would agree that they are tired of the same old burgers and fries. Others may be tired of the chicken strips or chicken nuggets. Sweetgreen is the great alternative for people that want to try something that is new, healthy and delectable. People that are new to Sweetgreen will not be disappointed with their dining experience.