Mullen Lowe Brazil CEO Highlights the Pitfalls of Inbound and Content Marketing

The Maxim advertising company is now the focus of business. It has gained comparison in content marketing. With each passing day, more companies adopt the content marketing. Inbound marketing is her partner. Entrepreneurs on expect that the results will come quickly as they go with the headquarters at the pot. They think that the strategy will yield the necessary solutions. Let’s take a look at inbound and content marketing.

According to Mullen Lowe Brail CEI, Jose Borghi, inbound marketing is an attractive strategy for an audience that works through delivering material that solves their challenges. For instance, you can deliver content relevant to the problem. While using this commitment, the market is acquired by the brand. Therefore, the brand gains authority over the market and consumer trust according to Jose Borghi. For this reason, content marketing enters this process with proper material construction.

The consumer will certainly contract a service or make a purchase if all goes well. Strategy development is the main question for Borghi. You will get more customers when excited about the possibilities of the strategy. When in a hurry, you will end up making a poorly planned strategy.

Some concepts under content marketing spread the wrong message. This leads to immediate solutions. They include:

Try to look smart. Mullen Lowe will publish on their blogs and website on original texts coupled with original content to be shared on social platforms. The brand will sell. However, it is not enough with content marketing strategies. There has to be an outlined plan at the end of the content. This plan stretches beyond the interesting content. SEO optimization is certainly needed as well as buying journey and buyer persona study. Only a published text will be the country-s salvation. This action can be disappointing.

Try to be useful. For a fact, this is the main reason for advertising and content marketing. However, you should know your readers and outline the most useful information to them. Whom are you writing for? For instance, do not present the testimony of another consumer about the benefits of a product. However, you should talk about the advantages gained by purchasing the products. This can be useful when the consumer is still researching the market according to Mullen Lowe. Before making a purchase, the consumer today has good information through the internet. For this reason, the company has to provide information on the products importance. Companies should also have solid presences in the social platforms.

My Moving Company Needs Workers From Handy

I move a lot of things into people’s homes, especially furniture. The problem with the furniture is the fact that it can sometimes shred at the bottom, especially if the customers have older furniture that is starting to tear apart. I promise my customers that they’ll have a clean home once we finish moving their items, and I even offer them home cleaning services, which I used to do myself. Since I didn’t have time to clean up after myself because I may have several moving jobs each day, I decided to work with Handy to get the job done.

I have my own account on the Handy website, and even though I hire workers to clean my business and my home once in a while, most of the work that they do is for the people I move for. I can easily move for 2-3 people in one day, which means I’m working up to 16 hours a day or more. My customers pay me extra when I send out Handy workers to clean their home, so it’s worth it for me to do it.

When I used to have to stay and clean the home on my own, I would lose up to an hour cleaning their home, so it affected how much money I made at the end of the day. Handy makes things so much easier for me, especially that their prices are very competitive. If I even decide to move people to other cities that are nearby, I can still get Handy workers to come and clean the homes for me. And as Welldressedgeek wrote in an article, the Handy workers are very prompt and extremely professional, and they are the most trustworthy people I know of. I praise Handy for the great job they do, especially the great workers that they employ.



Bury Bad Articles and Online Reputation

George owns a quaint little restaurant that he spent several years working on to build up a good reputation in the local community. In addition, George has established a warm relationship with most of his regular customers. However, one new customer arrives at his restaurant and for some reason does not like the food or the ambiance of the restaurant. The disgruntled customer goes to Yelp and writes a negative review. The review surfaces on the top of the search engine results. People in George’s community searching for local restaurants stumble upon this review on the search engines and decide to avoid his restaurant. Certainly, George could use online reputation management help to bury bad news and reviews.

Search Engine Results

The fact is that the average person relies on the information that they find online to help them make important decisions about purchases or the restaurants that they frequent. A negative review or remark could destroy a good company’s name. However, they do not have to take this sitting down. There is a way to fight back against negative material online that surfaces on the search engines. Hire an online reputation firm to bury negative search results before it is too late.

How to Bury Results

Professional reputation firms online have developed distinct strategies that are designed to move all negative results on the search engine about a company down to the very bottom of the search engine results. The best way to bury those negative results is to add fresh new content that is very positive about the company. This might take time and lots of hard work that is beyond the scope of the average person. However, professional online reputation firms are able to use various SEO tactics to quickly move those negative results to the very bottom of the search engines. Bury Bad Articles is one online reputation firm that has used various proven tactics that helped their clients dramatically.

Bury Bad Articles

What can Bury Bad Articles do for you or your company? First, it is important to always select one of the top ranking online reputation firms like Bury Bad Articles to repair the damage done to the company’s reputation. Bury Bad Articles staff realizes that negative reviews and remarks might have a very long and lasting impact on their client’s reputation. Therefore, they work quickly to fix negative search results. They are professionals and their service is guaranteed. Contact them for more information.

Nathaniel Ru is Getting a Buzz Going about Healthy Food

Nathaniel Ru is certainly making people stop and think about what they are eating. He worked hard with partners like Nicolas Jammet and Jonathan Neman to open up what is known as Sweetgreen. The first restaurant opened in Washington, D.C. in 2007. This buzz spread from there and now there are other places like Boston and Los Angeles that have started serving up warm bowls and Avocobbo salads. There is a love for this place that many people would not have expected. It is not just another restaurant that has surfaced as a healthy eating alternative. To the contrary, this is a restaurant chain that makes people consider the benefits of eating healthy even if they have never considered this before.


That is what is so great about a place like Sweetgreen. These meals are made from scratch, and the options make people see that healthy eating is not so bad after all. It takes fresh vegetables and delectable dishes to make people realize that they can benefit from healthy food. It may not seem like healthy food would outshine the other fried food dishes that have made America such an obese nation, but Sweetgreen seems to have a shot. All that is takes is a marketing master like Nathaniel Ru that is able to change the minds of the consumers. That is what Nathaniel Ru has done. He made people see healthy eating in a different light.


In most cases, nutritionists are trying to scare people into eating healthy. They talk about high cholesterol and heart attacks. This is important information to have, but most people still take their chances with unhealthy eating practices. The only way that people can really see a true benefit to healthy eating is by obtaining something that will actually taste good. This is the only way that most people can see themselves making a life change. They have to get food that will be tasty in order to maintain the diet that they are on.


Millions of people eat out several times a week, and most consumers would agree that they are tired of the same old burgers and fries. Others may be tired of the chicken strips or chicken nuggets. Sweetgreen is the great alternative for people that want to try something that is new, healthy and delectable. People that are new to Sweetgreen will not be disappointed with their dining experience.


The Success Story Of Sweetgreen

Nathaniel Ru is the Co-Founder and Co-Chief Executive Officer of Sweetgreen. The company operates in the food industry. It is an American fast casual restaurant chain that serves simple, seasonal, and healthy food. Nathaniel Ru, Nicolas Jammet, and Jonathan Neman founded the company in 2007.
Nathaniel Ru said that by establishing Sweetgreen, they were creating a brand that stood for something. Their aim is to feed more people better food. The three co-founders attended the Georgetown University. Nathaniel, Jammet, and Jonathan have always been tech pioneers.
After graduation, Nicholas Jammet, Jonathan Neman, and Nathaniel Ru were not sure of what to pursue. Their innovative and entrepreneurial background has enabled them to set up 31 Sweetgreen chain restaurants nationwide, and they plan to increase the number to 40 by the end of this year. Their success is evident for all to see as they have completed three rounds of venture capital funding that has summed up to $95 million.
The three friends came from families with an entrepreneurial background. Jammet explains that they were not appealed by where they would work after graduation as they did not want to create an institutional environment. They were motivated by the desire to build a business of their own, and finding better food options in Georgetown.
Jammet said that the group’s discipline had been the primary factor that has helped the team to success. Once they had the idea, the rest fell into place. He stated that he seeks direction from their original business plan, and it has helped them a lot. Jammet continued by saying that they haven’t changed the pitch since then, but have added to it. He explained that they are selling more than a lettuce leaf. Jammet said that the firm is selling its values by the way they serve their food, hire and treat people in their stores, and how they collaborate with the community and farms they work with.
Jammet stated that their hard work and determination enabled them to reach the heights they are at now. He said that most of the successful entrepreneurs who invested in their business supported them because they believed in their idea. The founders of Sweetgreen are more concerned with the relationship of their staff. It is the reason why they always want to know why someone wants to leave them, and the reason why they are not growing individually.



BBA Gives Better Reputation Management

Bury Bad Articles is a really nice place for people to go when they are sitting in the middle of some reputation crisis. The crisis is going to get all over trending new sites, and there could be hundreds of articles that people will read that make a business or a person look really bad. Bury Bad Articles has to bury all the bad content with positive content they wrote themselves.

Someone who hires BBA is going to ask them to see how bad their reputation is, and the team at BBA is going to figure out what they should write that will start to bury all the bad stuff. There might be hundreds of bad articles, but BBA only really needs to push down enough articles to fill up the first search page with positive content. They can write positive content about anything, and they will keep doing it as fast as they can. They will make more positive content than there is negative content, and then they will remake the search page into something that actually looks good.

There are a lot of topics that clients can pick from when they are trying to get more positive content out there, and they should show BBA a lot of stuff that can be used. Something that seems really small and pointless is still going to work because it will look better than anything bad that was already out there. The company should do this because they cannot create as much content as BBA can.

The bad articles get buried because that is what BBA does, and then they are going to have a chance to show the world that they are not all that bad. The reputation of a client starts to get better, and they will teach the world things about their company they never knew. This can be a good learning experience for everyone, and it is going to show the Internet that a client with a bad reputation can be good.

Fabletics Comes To The Forefront With Kate Hudson

Kate Hudson has the idea for Fabletics because she wanted to make sure that women like her could get dressed without all the trouble that she used to go through. She is the kind of woman who does not want to spend too much time on her clothes, and she prefers to show women that there is a better way to get ready every day. These women will be able to wear Fabletics anywhere, and they will be able to feel much better about how they look when they slip into these clothes instead of others.

Women who love Fabletics are finding that they can change their clothes without even a thought, and they are also going to be able to get the help that they need when they are searching for something specific. There is something for everyone in the Fabletics line, and all working women and moms can take their gym clothes on the road.

Kate Hudson wears these clothes every day because it is much easier for her to wear on, and she does not have to worry about putting together a complicated outfit. She wants women to be able to throw their clothes in their gym bag, and she wants all these women to feel good because they have simplified how they get dressed every day. It is so much easier for people to get dressed when they wear Fabletics, and they can wear these clothes every day to get the results they want. They can take the kids to school, and they can go shopping or run their errands. They still look good when they go out to eat, and they are going to look very fashionable with a hat or a jacket.

Women like Kate Hudson do not want to have to spend too much time on their clothes, and they are finally going to be able to get what they want by making sure that they have chosen from the right line on Fabletics from Kate Hudson is perfect for all women. The clothes help women look amazing without trying too hard every morning to get ready.

After Death Of CCMP Capital CEO Stephen Murray, Interim CEO Greg Brenneman Says Company Will Thrive

The sudden passing of CCMP Capital’s CEO Stephen Murray has left the company in disarray.

The 52-year-old financial guru left the company temporarily last month due to health reasons, according to Forbes Magazine.

A founding partner of CCMP, Stephen Murray had been with the company since 1989. Colleagues and industry insiders are shocked and saddened by Murray’s passing. “We are at a complete loss. Our hearts go out to Murray’s wife and children,” said interim CEO Greg Brenneman.

Murray had over two dozen years experience in the finance industry. Most of his work experience was with CCMP. When he joined the company, it was Chase Capital Partners, a division of JP Morgan Chase Partners. After the spinoff into a separate business, the company became CCMP Capital. Learn more about Stephen Murray CCMP Capital:

Murray lead the company through a number of mergers and acquisitions over the years. He is widely recognized as a pioneer in the industry and someone who has made significant contributions to his company. Murray was described as fearless and determined to invest alongside bigger companies.

Brenneman said that CCMP went through a few rocky times, and it was only through Murray’s leadership that the company prevailed. He was a consummate businessman, professional and deal maker, according to Brenneman.

Stephen Murray has also lent his expertise to other companies including Aramark, Strongwood Insurance Holdings, LHP Hospital Group and Jetro JMDH Holdings.

Company milestones spearheaded by Murray include the successful raising of $3.6 Billion in capital, which helped put the company on the map. In 2004, he helped the company win the successful bid to acquire Warner Chilcott. Learn more about Stephen Murray CCMP Capital:

A number of big fish that wanted the drug company were beaten out including TGP Capital and Blackstone.

Although Murray’s leadership will be sorely missed, Brenneman is confident that the company will continue to thrive.

Funeral plans have not been announced.

Click the following links to read more:

Stephen Murray and CCMP Capital
Stephen Murray, The Great Investor and Deal Maker for CCMP Capital


Dick and Betsy DeVos Use The Liquor Business As A New Investment

The Windquest Group, Dick DeVos’ holding company in Grand Rapids, Michigan. Their purchase of Coppercraft Distillery is an investment. The Windquest Company has been listed as the registered agent of the Holland Township company, in accordance to the records of the Liquor Control Commission, and in which they approved the license transfer on January 20. This began the process of the first steps of the sale.

Dick and Betsy DeVos are no strangers to large investments. Their Windquest Company have other investments such as The Stow Company, Reserve Wine and Foods, Boxed Water and Neurocore, as well as several other investments.

The billionaire DeVos has become the largest donor by him and his family donating $36 million to the Grand Valley State University, over the past thirty years. Donation is a way of life for this family who really does believe in helping others. It was the Amway business that began this journey and they learned and was mentored by leaders.

The DeVos family donated $94 million total in 2014 of which $54 million stayed in West Michigan. This does not include the political donations the family is infamous for. You can visit the following website to find more information about their political givings:

The amazing foundations that the Devos’ family have begun are the Richard and Helen DeVos Foundation, Dick and Betsy Devos Foundation, Daniel and Pamella DeVos Foundation, Douglas and Maria Devos Foundation and the Cheri DeVos – CDV5 Foundation.

Dick DeVos has built his empire with hard work and investments. His career led him to hold several different executive positions at the Amway Company, the Windquest Group and the NBA’s Orlando Magic. He is currently serving as president of the Windquest Group. 

DeVos held the role of President of Amway during the years of 1993 through to 2002. He learned all aspects of the company’s operations in 50 countries and 6 continents. His leadership skills paved the golden road to open new markets and tripled international sales. Amway reported sales of $4.5 billion in DeVos final fiscal year of being president. 

In 1991, his family purchased the team of Orlando Magic, at which he became the President and CEO for three consecutive years.

DeVos brings his outstanding drive in his personal life also, where he became a two time National Champion sailor.

Congratulations to the recent Melges 32 Gold Cup participants and winners—what a thrilling race against incredibly talented sailors!

Posted by Dick DeVos on Monday, February 15, 2016

He is a qualified jet aircraft and helicopter pilot. 

Dick and Betsy DeVos have been married for 35 years and have 7 children as well as 5 grandchildren. 

Brenda Wardle’s views on Oscar Pistorius Trial

The Oscar Pistorius murder trial began on March 3, 2014 in South Africa. In the trial “The State vs. Oscar Pistorius”, Oscar is accused of murdering his model girlfriend Reeva Steenkamp in the morning of 14 February 2013. His charge sheet also included several gun related charges. A hearing held between 11 and 12 September, 2014 by Judge Thokozile Masipa found Pistorius not guilty of murder, but guilty of the culpable homicide of Reeva Steenkamp and reckless firearm endangerment. Pistorius admitted to killing Reeva, after mistaking her for an intruder. On 15 February, 2013 Pistorius was charged by a Pretoria court for murder.

On 21 October 2014, Pistorius received a prison sentence of 5-years for culpable homicide and 3-years suspended prison sentence for endangerment. In a ground breaking ruling of the case, Judge President Dunstan Mlambo ruled on 25 February 2014 that the opening and closing arguments of the trial could be broadcast live to television audiences in South Africa and the world. Oscar Pistorius is a popular athlete in South Africa, his reputation stems from his appearance at the highest level of sporting competition including several Paralympics Games and the 2012 Olympics, in spite of his disability.

Brenda Wardle, a prominent South African legal analyst and the Chief Operating Officer at Wardle College of Law has been following the Oscar Pistorius trial closely. In September 2014, Wardle gave her insights on the case in a 29 minute YouTube video. In the clip, Wardle affirms the Oscar Pistorius trial is closely linked to Solomon Ngubane’s trial, since it involves conviction on grounds of culpable homicide. She also observes that Oscar Pistorius trial has witness more than its fair share of theatrics as evident in the denials and proclamations. One of the proclamations was a declaration by the lead prosecution attorney; Gerrie Nel that Oscar Pistorius was guilty beyond reasonable doubt.

Brenda Wardle points that the South African judicial system is adversarial in nature even through a case must be proven beyond any reasonable doubt. In Oscar’s case, Wardle asserts that Judge Masipa will be guided by the weight of the evidence and the credibility of all the witnesses. She concludes that the case is largely dependent on circumstantial evidence because only Oscar Pistorius and Reeva Steenkamp know the truth of what happened. Wardle holds a bachelors and a master’s degree in law with concentrations in forensic medicine, medical law, fundamental rights and constitutional law.

Follow Wardle on Twitter